Data, product and AI leadership — from strategy through to delivery.

William Thoreau, founder of Data2Insights. Fifteen years leading data teams, shaping product strategy and running digital transformation programmes. I work with executive teams to define where data and AI create value, and I stay involved until it is in production.

15

Years in data and product

Cross-industry

Retail, industry, energy and beyond

FR / EN

Fluent in both

Advisory & interim

On site or remote

Services

What I deliver

Data strategy & roadmap

An assessment of the current state, the value at stake, and a sequenced roadmap with owners, dependencies and budget. Written to be executed, and to hold up in front of a board.

Data team leadership

Interim leadership or hands-on support for an existing team: organisation design, delivery rhythm, recruitment, coaching, and clear reporting to the executive committee.

Product strategy

Positioning, scope and prioritisation for data and digital products, with the discovery work and success measures that make the roadmap defensible.

AI strategy & deployment

A portfolio of use cases ranked by value and feasibility, the build-or-buy decision, the data and governance prerequisites, and support through to a first deployment in production.

Digital transformation

Programme framing and steering across business, data and IT: target operating model, governance, and the sequencing that keeps delivery moving in an existing organisation.

Analytics & BI enablement

Shared definitions, a reliable semantic layer and reporting the business actually uses, with the ownership model that keeps it accurate after go-live.

Approach

How I work

01 — Assess

Interviews across business and technology, a review of the data and the existing platform, and a written diagnostic with a clear recommendation.

02 — Decide

A short set of decisions with trade-offs, cost and risk, taken with the executive sponsors and the teams responsible for delivery.

03 — Deliver

Steering through the first increment, then a documented handover so the internal team can run and extend it independently.

Background

Experience

My career has been spent between the data organisation and the business it serves: building and leading teams, owning product decisions, and steering transformation programmes. That work has spanned several industries — among them retail, manufacturing and energy — which makes it possible to carry lessons from one context into another.

Data2Insights is the practice through which I take on those mandates today, from a short advisory engagement to a leadership role over several quarters. Full history and references are on LinkedIn.

Start a conversation

If you are considering a data, product or AI initiative and want an outside view before committing, send me a short note describing the situation. LinkedIn is the quickest way to reach me.